a circa 1933 portrait of American actress Sylvia Sidney, annotated to show how her face is ideally proportioned. In May 1934 Sidney’s face was chosen, for its ‘elliptical symmetry’, as a standard for beauty, at a conference of Southern California cosmetologists, including Wally Westmore of Sydney’s studio, Paramount. The ‘Sidney Standard of Beauty’ is intended to serve as a guide to studio make-up artists

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